A website audit is a thorough review of your website. It helps you gain clarity around what your website is doing well and what to change to attract more visitors and improve conversions.
First Impression
It takes less than 3 seconds for visitors to make their first conscious impression of a website and 94% of first impressions are based on a website’s design and visuals.
Above the Fold
What you initially see on screen before scrolling is what we call “above the fold” (a term from the newspaper days) and is the most valuable “screen real estate” of any page.
Branding
Your logo, colours, typography and overall website design should clearly communicate who and what your business is about in a way that looks professional and builds trust.
Navigation
61% of people will exit a website they find difficult to navigate. It is important that your main navigation is clear, concise and offers options to the key areas of your website.
Content Layout
Website visitors don’t read, but skim. Content that is not nicely designed and broken up into easily digestible chunks can be overwhelming or boring to visitors, making them unlikely to read it. Be concise, yet detailed with text and consider ways to visually communicate information (e.g. infographics). clear Call-to-Actions (CTA) for engagement
Content Sitemap
Any missing pages?
Typography
Your typography should suit your brand, be consistent throughout the website and be easy to read with clear hierarchy between headings, subheadings and paragraphs.
Imagery
It’s a cliche, but it’s true: a picture is worth 1000 words! It’s important that the photos throughout your website give the impression you’re hoping for. Although stock photos have their place, nothing beats professional brand photos of you, your team, your offering that are authentic and honest.
Search Engine Optimization (SEO)
Functionality
Does your website actually work? Any technical issues such as slow loading, broken buttons or links, buggy layout and display issues, etc. will immediately turn visitors off.
Plus, I focus on two of your key pages:
Home
The most important page
86% of people expect a homepage to explain an organization’s product or service with lead-ins to other areas of content and appropriate Calls-to-Action.
About
The most underrated page
52% say it’s the second page they view and stats show it’s the page frequently visited immediately before purchase, meaning it is an essential part of the decision-making process.
First Impression
It takes less than 3 seconds for visitors to make their first conscious impression of a website and 94% of first impressions are based on a website’s design and visuals.
Above the Fold
What you initially see on screen before scrolling is what we call “above the fold” (a term from the newspaper days) and is the most valuable “screen real estate” of any page.
Branding
Your logo, colours, typography and overall website design should clearly communicate who and what your business is about in a way that looks professional and builds trust.
Navigation
61% of people will exit a website they find difficult to navigate. It is important that your main navigation is clear, concise and offers options to the key areas of your website.
Content Sitemap
Any missing pages?
Another fancy term for this is Information Architecture, or how the content is structured and navigated throughout the website. We want this to be clear, concise and intuitive. Give people what they are looking for, quickly.
Content Layout
Website visitors don’t read, but skim. Content that is not nicely designed and broken up into easily digestible chunks can be overwhelming or boring to visitors, making them unlikely to read it. Be concise, yet detailed with text and consider ways to visually communicate information (e.g. infographics). clear Call-to-Actions (CTA) for engagement
Typography
Your typography should suit your brand, be consistent throughout the website and be easy to read with clear hierarchy between headings, subheadings and paragraphs.
Imagery
It’s a cliche, but it’s true: a picture is worth 1000 words! It’s important that the photos throughout your website give the impression you’re hoping for. Although stock photos have their place, nothing beats professional brand photos of you, your team, your offering that are authentic and honest.
Search Engine Optimization (SEO)
Functionality
Does your website actually work? Any technical issues such as slow loading, broken buttons or links, buggy layout and display issues, etc. will immediately turn visitors off.
Home
The most important page
86% of people expect a homepage to explain an organization’s product or service with lead-ins to other areas of content and appropriate Calls-to-Action.
About
The most underrated page
52% say it’s the second page they view and stats show it’s the page frequently visited immediately before purchase, meaning it is an essential part of the decision-making process.
Case studies — including more detail on your projects will help showcase your impact and build trust
Counters / Statistics / Infographics — visually show the impact you’re having
Icons — custom icons
Email Newsletter subscribe CTA
Social Media Icons/Links — but in your footers only
What happens next (next actions / recommendations) “Next Steps”
I would absolutely LOVE to help you create your brag-worthy new website!
Along with this review, you will receive a proposal that covers all of my recommendations to refresh and modernize your website that will lead to [ client goal ].