Brand & Web Design Process

I do things a little differently. While most brand and website designers will give you timelines in terms of weeks, I offer estimates in terms of days.

Process for complete brand and website design:

1. Connection

We have a 30 minute chat to discuss your business, needs, priorities, project scope and deadline. If your needs go beyond one of my packages or you want a more in-depth audit of your brand or website, I recommend a Brand & Web Audit. Just starting out and want a full plan? Then I recommend a Strategy Session.

1b. Brand & Web Audit

If you have an existing website, but it’s just not cutting the mustard, we will do a full Brand & Website Audit as a half-day session. This will outline the entire scope and budget as well as break down priorities or stages you may want to consider. Cost is $300 and can be applied to a full design or development project of 4+ VIP Days.

1c. Strategy Session

If you are just starting out and want a full scope, recommendations and estimate, we will do a Brand & Web Plan including strategy session as a half day session. Cost is $300 and can be applied to a full design project of 4+ VIP Days.

2. Booking

After determining the scope of work, we consecutively schedule your VIP Days. A half day fee is required for each booked VIP Day.

3. Prep Work

Yes, you will have a little homework. Upon booking, you will be provided with a checklist to send any required website access info, assets or files, which must be completed 24 hours before our first booked VIP Day.

5. Design Begins

A Design Concept is created based on the discussed requirements of the Client; navigation, layout, images, colors, etc. are determined; typically 1-2 weeks from project start date*. Client must approve Design Concept before proceeding to Development.

6. Development

Your website will be developed based on the approved Design Concept. Additional pages or design elements out of scope of the approved Design Concept will be billed accordingly. Typical Development time from receipt of all materials (images, final draft of text content) to completion of development can vary from 2-6 weeks depending on project scope*.

7. Launch

Once the website is developed, the client is responsible for a complete proof of the entire website. Please submit all edits in one point-form list. Clarity is very important! Edits may be complete within seven business days*, and website will be ready for final approval and launch. Two revision phases (batches of edits) are included. Additional revisions are then billed at the hourly rate.

* Design and development time may vary, depending upon current workload and client feedback delays (i.e. if client goes away on holiday). Project start-dates in particular are dependent on my existing work que.