Email marketing that engages your audience directly in their inbox with consistent strategy.
Email Marketing for West Coast Small Businesses
Grow your audience, increase engagement and build brand loyalty with lead magnets, sales funnels and consistent newsletters.
Why Email Marketing?
Increase Engagement
Overall engagement rates on social media are less than 1%. By comparison, the average open rate for emails across all industries is 23% with an average click-through rate (CTR) of 4%. Most of my clients’ open rates are upwards of 40% — almost DOUBLE the average! Email marketing is for all those people NOT on social media everyday and/or who don’t see every post.
Avoid the Algorithms
Unlike social media, email marketing is not dependant on ever-changing algorithms to hopefully show your message to the right person at the right time.
Own Your Audience
When someone subscribes, that action tells you they are keenly interested in what your brand offers.
Build Brand Loyalty
Consistent contact over time keeps your brand top-of-mind and results in more devoted repeat customers.
Measure Success
With email, you know exactly who engages and how using metrics like opens, clicks and e-commerce tracking.
$42
average return on investment per dollar spent
33%
increase in brand engagement following a welcome email sequence
12%
of shoppers can be won back with abandoned cart emails
3x
revenue with automated birthday emails
Source: MailerLite Email Marketing Statistics
All email marketing projects are a comprehensive process including strategy, design, content suggestions and development.
Services I Offer:
Strategy
Email Marketing does not exist in a vacuum, so we review your brand and goals to create a custom action plan.
Account Setup
Overwhelmed with DIY? I can help with everything from adjusting settings and adding the subscribe form to your website to the first confirm subscription email.
Branded Templates
Maybe you already have your account setup, but you want the emails you send out to look professional. I design and build custom branded templates for MailChimp, MailerLite or Constant Contact.
Lead Magnets
Need help to grow your audience? Use a strategic hook and freebie or giveaway. I can help with strategy, design, production and setup of the lead magnet.
Sales Funnels
Guide the customer journey from connection to sale.
Newsletters
Stay top-of-mind and build trust and loyalty in your brand, increasing repeat business. Make offers to your warmed-up audience of interested people.
Ready to elevate your business with strategic email marketing?
Hi, I’m Caprina Valentine.
I offer over 25 years experience creating cohesive branding and web marketing that radiates professionalism and builds brand recognition for small businesses. I love working with clients as part of their long-term marketing team, offering full brand deployment to maintain consistency across all print and digital communications.
