Product Marketing
Professionally crafted product marketing, from labelling to ecommerce, that makes your brand tangible.
Branded packaging design, beautiful product photography and compelling product descriptions that authentically and consistently represent your products and build your brand.
Do you…
- Have an entire product line to brand and market?
- Need someone that understands the labelling/packaging printing process?
- Struggle to get a true white background for your product photos?
- Want your online shop to reflect your brand?
- Need product descriptions that compel people to buy?
Labelling & Packaging Design
Create consistency across your entire product line.
Have an entire product line to brand and market? Need someone that understands the labelling/packaging printing process? I can help you create consistency across your entire product line and produce print-ready files that your printer will love.
Product Photography
Impress customers with professional product photography on true white backgrounds.
Professional product photography of small products on true white backgrounds. Images not only optimized for web use, but also of high resolution and quality for print.
Online Shop Setup
Customization to reflect your brand.
I offer setup and branding customization of your WooCommerce or Shopify online store.
Product Descriptions
Compel people to buy with on-brand product descriptions.
I offer product description writing that focuses on customer needs (benefits) and is consistent with your brand voice/tone. Don’t have a brand voice? We can work together to create it. I also offer setup (data-entry) of products into your WooCommerce or Shopify online store.
Solace Organic Spa
Product labelling design and photography of Solace Organic Spa’s natural skincare line on true white background.
I’ve had the pleasure of working with Caprina for well over a decade and she always designs fresh and innovative work. I always get compliments on our marketing materials. She has excellent suggestions and really great branding skills. From the first meeting with Caprina, I knew she quickly sensed what I wanted and I’ve always been very happy with the results!
Julie James
Solace Organic Spa
Village Food Markets
Food photography of Village Food Market’s party platters and custom cakes on true white background.
We focused on updating our Party Platters brochure and website; we needed a whole new layout and fresh new photos for both. Caprina created beautiful, professional looking photographs and modern designs. Immediately we had positive feedback for our new look, both with the brochure and website. Later, we unhesitatingly asked Caprina to update our Custom Cakes menu.
Ed Banys, Store Manager
Village Food Markets
FAQ
What size products can you photograph?
Items must be minimum 1″ / 2.5cm in width or height (can be flat), up to 12″ / 30cm maximum. At this time, I do not have a macro lens for closeups of very small objects.
How accurate are the colours?
All product photographs are white-carded, meaning the white balance is adjusted to true white, resulting in accurate colours without a colour cast, such as blue in shade or yellow/orange in afternoon sunlight.
Hi, I’m Caprina Valentine.
I offer over 25 years experience creating cohesive branding and web marketing for small businesses. I love working with clients as part of their long-term marketing team, offering full brand deployment to maintain consistency across all print and digital communications.
