Brand & Web for Local Non-Profits
Hello! I’m Caprina Valentine and I run the one-woman studio that is Caprina Designs.
I offer over two decades of experience creating and building brands and websites for local Vancouver Island small businesses and organizations in healthcare, recreation, retail, arts and tourism.
Clarity. Cohesiveness. Creativity. Collaboration. Customization. Consistency. Connection. Conversion. These are the guiding principles of my work.
I aim to build brands and websites that are creative, custom and cohesive; communicate with clarity and consistency; and result in connection and conversion. All of this radiates professionalism and builds awareness, recognition and loyalty.
I 🖤 long term relationships.
I enjoy working with clients as part of their long-term marketing team, offering full brand deployment to maintain consistency across all print and digital communications — from brochures, packaging and signage to websites, email marketing and social media. I have worked with most of my clients for over a decade, building strong connections. I enjoy getting to know clients and their businesses or organizations in-depth and collaboratively growing and evolving their brands over time.
I am a third-generation local Sooke resident.
As a third-generation resident, born-and-raised in Sooke, I have seen considerable change in our small town over the last four decades. I have an appreciation for and investment in building our community through supporting the local small businesses and non-profit organizations here.
I have experience working with local nonprofits in arts, culture and healthcare.
Notably, I have worked with the Victoria Fringe Festival, Langham Court Theatre, Kaleidoscope Youth Theatre, Cycle of Life Tour (Victoria Hospice), Ayre Manor, Sooke Lions Club, Sooke Food Bank, and most recently, Sooke Meals on Wheels. See Case Studies following.
I offer a wide variety of skills and experience:
I offer brand and web services in a VIP Session format, 100% focused on one client at a time.
VIP Sessions are ideal for collaborative, quick turnaround within a one-day intensive. Larger projects such as a website are accommodated by booking multiple consecutive days. This model eliminates the stress and scattered threads of back-and-forth emails and accelerates projects that would usually drag on over months. This launches your new brand and website promptly, so your organization can begin making a more immediate impact.
Case Studies
Following is a selection of portfolio projects, relevant in key ways: they are for non-profit organizations, specific to local interests, and/or are of similar project scope.
Sooke Meals on Wheels
BRAND & WEBSITE
I created a new brand design and WordPress website. In addition to organizing and creating content, the process involved crafting streamlined, easy-to-understand online applications for both clients and volunteers. The website serves clients who may have cognitive impairments; solicits donations from local corporate and individual donors; and attracts younger, middle-age volunteers.
Project Case Study coming soon
Sooke Food Bank
BRAND EXPANSION • WEBSITE
I designed a modern, responsive WordPress website, with extended branding and clearly organized content, that enables clients to receive help, encourages both food and financial donations, and inspires volunteerism. I continue to maintain the website content, highlighting fundraisers, donors and community initiatives.
Sooke Lions Club
WEBSITE
I designed and continue to maintain a modern, responsive WordPress website that attracts a younger demographic, promotes the club’s community events and projects, educates the public about the organization, and encourages young people to join the membership or volunteer, all while honouring International Lions Club brand standards.
Ayre Manor Seniors Housing
BRAND EXPANSION • WEBSITE
I designed and continue to maintain the website that increases awareness and serves as public outreach for Ayre Manor and its managing non-profit Sooke Elderly Citizens Housing Society (SECHS).
Cycle of Life Tour
BRAND • PRINT • APPAREL
Elevated branding, print materials, and rider gear creates a cohesive participant experience that attracts dedicated cyclists and national-brand sponsors year after year — raising over $2.3 million for hospice care across Vancouver Island since 2011.
Kaleidoscope Theatre for Young People
PRINT DESIGN
Kaleidoscope’s GM wanted someone who gets theatre and understands how their audience needs information presented, as demonstrated by my decade of work for Langham Court Theatre. Based on an established brand logo and colour palette, I created a cohesive design system for brochures, posters, signage and an ad campaign to promote the 2023 season.
Langham Court Theatre
BRAND • PRINT • WEBSITE
As the audience and membership aged out, I designed the brand, website and all print collateral — including full season brochures, posters, handbills, signage and social media promo — that attracted a younger, middle-age audience to buy tickets, audition, volunteer and donate to community theatre.
Sooke.org Sooke Community Guide
BRAND • PRINT • WEBSITE • EMAIL
As a passion project and extension of Caprina Designs since the year 2000, I designed a new brand, print collateral and trade show booth for participation in Sookarama 2024. I continue engage the audience through a monthly email newsletter. I look forward to redesigning the website on WordPress and participating in the next Sookarama.