About Caprina Designs
Clarity. Cohesiveness. Creativity. Collaboration. Customization. Consistency. Connection. Conversion.
These are the guiding principles of the branding and websites I create for small businesses and organizations.
Hi, I’m Caprina Valentine.
I offer over 25 years experience designing and developing brands and websites that are creative, custom and cohesive; communicate with clarity and consistency; and result in connection and conversion.
All of this radiates professionalism and builds awareness, recognition and trust, leading to a sustainable business.
I love long-term relationships.
I love working with clients as part of their long-term marketing team, offering full brand deployment to maintain consistency across all print and digital communications — from brochures, packaging and signage to websites, email marketing and social media.
I’ve worked with most of my clients for over a decade, building strong connections. I enjoy getting to know clients and their businesses in depth and collaboratively growing and evolving their brands over time.
“I’ve had the pleasure of working with Caprina for well over a decade and she always designs fresh and innovative work. I always get compliments on our marketing materials. She has excellent suggestions and really great branding skills. From the first meeting with Caprina, I knew she quickly sensed what I wanted and I’ve always been very happy with the results!”
Julie James
Solace Organic Spa
My Story
In March 1998, at age 15, I began tutoring people how to use computers when the Internet was just blossoming into the realm of mass awareness. At the time, I wanted to become a lawyer and did my high school work experience at a law firm. When the lawyers there asked me what I currently did for work, I said, “I tutor people to use computers.” And guess what they said: “Stick with computers.”
So I picked up web technology and never looked back. I am completely self-taught in website design and development, before there were courses and you just had to RTFM (read documentation). At age 18, I won the 2001 Young Entrepreneur of the Year Award from the Westshore Chamber of Commerce. Around this time, I expanded my skills to also offer graphic design services, growing along with each new client. I took two years of business, psychology, arts, and photography courses at the University of Victoria and continue to learn independently, since gaining extensive experience in marketing.
I enjoy my career. It’s creative and challenging. I meet good people doing interesting things. My design style and technical abilities continue to evolve with every project. I enjoy learning new ways of solving problems and am continually learning, testing and developing practical solutions for clients — and for fun.
After a decade in the cities of Victoria and Vancouver, I returned to live in my hometown of Sooke, BC. I believe in supporting local Vancouver Island businesses, events, organizations, and the arts scene, in which I participate with my photography. I also enjoy a west coast lifestyle including gardening, cooking, and outdoor adventures with my dogs.
It is a personal goal to volunteer my skills for at least one project per year.
I currently do long-term annual branding and webwork for the Cycle of Life Tour fundraiser for hospice care. Recently, I also redesigned, and continue to volunteer-maintain, websites for the Sooke Food Bank, Sooke Meals on Wheels, and Sooke Lions Club. In the past, I volunteered my web services annually for the Victoria Fringe Theatre Festival (2005-2014), and several non-profit organizations in my hometown of Sooke. My ultimate side/passion project though is the Sooke Community Guide, Sooke.org with an active events calendar and monthly email newsletter.
Creative & Career Highlights
- 2019 Cover Photo • Gulf Islands Tourism Guide
- 2019 Sooke Fine Arts Show • Also 2013, 2015 & 2018
- 2016 Best in Show • Victoria Art Council Show
- 2015 Best in Photography • Victoria Art Council Show
- 2013 Published in Photolife Magazine • Volume 38 • Food Photography
- 2006 Interviewed on UVic’s CFUV Radio about Women in Tech
- 2005 Interviewed on CBC Radio
- 2002 Best Local Business Website: Sooke.org • Sooke Harbour Chamber of Commerce
- 2001 Young Entrepreneur of the Year • West Shore Chamber of Commerce
I realize I don’t have any shooting stars since 2019 ~ I’ve kept busy with work!
Clients I’ve Worked for
- Acacia Health Clinic
- Adam Dobres Musician
- Ambis Contracting
- Art Corner
- Art School Victoria
- Astaria Light of Sound
- Ayre Manor
- Bark, Bath & Beyond
- Best Friends Pet Market
- Bon Rouge Bistro
- Briar Glen Farm
- Cape Cod B&B
- Castle River Woodworking
- Chef Heidi Fink
- CHQ Arcade
- Choli Design
- Citizen 101
- Cycle of Life Tour
- Dancing Backwards
- Dr. Jane Reside
- Eagle Cove B&B
- Elham’s Cottage Spa
- Fluid Retreats
- Force of Nature First Aid
- Game Ground
- Get Fresh Guide
- Goodlife Wellness Centre
- Gordon’s Beach B&B
- Harvey House B&B
- Hillside Liquor Store
- hOMe Grown Living Foods
- Intrepid Theatre
- In Vancouver Web Services
- Irish Times Pub
- Kaboodles Toy Store
- Kaboodles Victoria
- Kaleidoscope Theatre
- Keep What You Love
- Kenmar Flower Farm
- Kids Market
- Langham Court Theatre
- Lashes by Laynia
- Maegan Chase Massage Therapy
- Manon Elder Artist
- Margit Nellemann
- Mega Screen
- Michelle Miller
- Milagro Retreats
- Nourish Life Medicine
- On Island Time Cottage
- Opening to Love Now
- Oriane Lee
- Oscar & Libby’s
- Outspokin’ Bike Shop
- Owl Grove
- Pacific Peony Hair Studio
- Panda House
- Patterson Design
- Penny Farthing Pub
- Pescatores Restaurant
- Pizzability
- Pizzeria Prima Strada
- Plan B Imprinting
- Pure Elements Spa
- Radiant Home Cleaning
- Renew Health
- Royal Roads Vacation Rental
- Sabrina Lundquist Acupuncture
- Salt Spring Adventure Co.
- Scentimental Creations
- Seido-en Forest House
- Sentravest
- Shi Studio
- Shoe Box
- Solace Organic Spa
- Sooke Food Bank
- Sooke Lions Club
- Sooke Meals on Wheels
- Sooke.org
- Stevenson Doell Law
- Surroundings
- TallSky Consulting
- Teafarm (now Westholme Tea)
- Two Otters Science & Nature Co.
- Victoria Fringe Theatre Festival
- Victoria Pub Co.
- Village Food Markets
- Vitality Treatment Centre
- Vivid Holistics
- Walk the Twine
- Waterloo Garden Suites
- Well Child Project
- Wind & Water Studio
“Caprina has the eye for design, simplicity and usability. She is very easy to work with; she listens to your ideas, then elaborates on them to make them even better. Caprina can get a lot done in a day; she is efficient and passionate about her work. The end results are eye catching, professional and fun — perfection!”
Yvonne Poirier
Force of Nature First Aid
Ready to elevate your business with a *C brand and website?
*Clear *Cohesive *Creative *Collaborative *Custom *Connected *Converting