Brand & Web Design
Process
I do things a little differently. While most brand and website designers will juggle multiple projects, I only book one client project at a time to give it 100% of my focus.
Getting Started
1. Connection Call
We have a 30-60 minute call to discuss your business, needs, priorities, project scope, deadline, and budget. If your needs go beyond one of my packages or you want a more in-depth audit of your brand or website, I recommend a Brand & Web Plan Session.
2. Booking & Deposit
After determining the scope of work, we schedule your project. A 50% deposit is required to hold/book your project dates in my calendar. This deposit becomes non-refundable within 14 calendar days of the project start date.
3. Prep Work
Yes, you will have a little homework. Upon booking, I will provide you with a Brand & Web Questionnaire and Dropbox folder for sharing any assets such as text documents, images or other project files. These prep tasks must be completed one week before project start date and the Project Direction Call.
4. Project Direction Call
Up to one week before the project start date, we review your questionnaire and project assets together to ensure we are in alignment about the project and creative direction. The time between this call and the project start date gives us a little buffer in case any questions arise or assets are missing… and lets my creative-it-tea begin brewing!
Following is an example process and timeline for a Brand Week and up to 10-page WordPress website.
Phase I
Brand Design
So we’ve had our project direction call, I have all your brand inspo, and we’re raring to go on an illustrated logo.
Sub-Projects: If once we’re done your brand guide, you want brochures or other print collateral, we can add-in VIP Days as needed.
Already have a logo?
A brand is so much more than just a logo — it is the entire vibe of how you do business, strategically driven by values, offer, market and target audience.
Brand design encompasses typography systems, colour palette, messaging and language, and visuals from stylized photography to other design elements such as icons, patterns, and visual rhythms. On the web, brand extends to user-experience: how it is to explore (and be led around) your website, your email marketing or social media cadence, and much more.
If your previous designer provided a complete Brand Style Guide, we’re good to go!
If all you have is a logo, I offer an Accelerated Brand VIP Day as part of our process, where we review your brand strategy, existing logo, and build out the remaining Brand Kit assets:
Phase 2
Website
1. Setup & Wireframe
I establish rough layout and user-experience flow of the website.
2. Design Concept
I create a Design Concept to establish and guide the visual rhythm of the website.
This is a strategic synthesis of all the inputs: questionnaire and project direction meeting; market research and example websites; and brand design, imagery and content — with the website goals top of mind.
3. Development
I dive into deep work mode, combining design and content creation, to build out the entire website.
