Backstory

Sooke Lions Club approached me with several challenges of their previous website:

• The website looks and feels outdated; unattractive to a younger audience
• The website does not promote most of the events and projects Sooke Lions does
• The website does not encourage attendance, volunteering or membership
• The website is not user-friendly to update the design or layout from the admin side
• Randy would like to delegate ongoing maintenance and updates to someone with expertise

PRIMARY GOALS:

• Educate public about the Sooke Lions as an organization
• Grow membership by encouraging people to join the Lions Club
• Highlight events and projects better to:
  • Encourage the public to attend (buy tickets, etc.)
  • Encourage volunteering for specific events or projects (you don’t have to come to every meeting all year; you can volunteer for just this one thing)
• Encourage donations
• Boils down to attracting a younger audience to attend events, join the club and volunteer

Website Strategy & Design Process

We defined the scope of the redesign as follows:

• Upgrade existing WordPress website to use the Kadence theme as a basis, as this will make design changes and customizations easier within a solid technical framework
• Reorganize and add new content (pages and navigation) to better highlight events and projects
• Add CTAs (Calls-to-Action) to encourage volunteering and donations for events and projects
• Add content and CTA about becoming a member
• Redesign homepage with engaging “teasers” leading users to explore the website

Results

We just launched this website in April 2024, so we’ll check back with stats and feedback.