Lettermark or Wordmark
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A letter or wordmark is primarily typography-based, sometimes with added personality and custom flourishes. A lettermark (initials) can be used for a long business name or a wordmark for a concise, distinct name and both are highly adaptable across marketing uses.
Icon or Symbol Brandmark
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A simple graphic-based brandmark paired with a wordmark begins to build brand recognition of the icon or symbol for long-term use and is highly adaptable across marketing uses.
Illustrated Logo
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A fully illustrated logo, paired with a wordmark, communicates more information about your brand. Depending on how much detail there is, it offers less flexibility across marketing uses.