Portfolio:
Pacific Peony Hair Studio

Brand • Website
Sooke, BC • 2021

A feminine, floral-inspired brand design and custom website that reflects hairstylist Allexys’ personality attracts her ideal clients.

Pacific Peony Website by Caprina Designs

Pacific Peony is Allexys Peterson’s home-based boutique hair salon, offering bridal styling and highly personalized hair services.

Allexys had a strong vision for her brand and together we brought it to fruition. We began with a one-page mini website, which two years later expanded to five pages. We selected an elegant, flowery script for the logo, paired with a traditional serif font for the body text. Accompanied by muted pink tones evocative of blooming peony flowers, the result is feminine, warm and welcoming — just the kind of experience you have in her salon.

Mobile / Responsive Website Design

Pacific Peony Mobile Website: Intro
Homepage Intro
Pacific Peony Mobile Website: Services Buttons
Services Buttons
Pacific Peony Mobile Website: About Page
About Page
Pacific Peony Mobile Website: CTA
Contact CTA

New clients choose me as their hair stylist specifically because of my website — it perfectly represents my brand and personality.

Allexys Peterson, Owner
Pacific Peony Hair Studio
Services Provided
  • Brand & Logo Design
  • Custom Website Design
  • Content Writing & Editing
  • Image Curation
  • Search Engine Optimization (SEO)
  • Managed Website Hosting

Photography: Summer Rayne, Jon-Mark Wiltshire, iStock
Client Since: 2019
Relaunched: 2021

*Clear *Cohesive *Creative *Collaborative *Custom *Consistent *Connected *Converting