Portfolio:
Nourish Life Medicine
Brand • Website
Victoria, BC • 2021
A feminine, springtime brand design and WordPress website position Sandra Robertson as a natural health expert for her audience of women in all stages surrounding birthing children.
Sandra Robertson is a Registered Traditional Chinese Medicine Practitioner, who treats women’s health concerns. She also works with children and authored the book, Treating Children with Chinese Dietary Therapy.
Our goal was to position Nourish Life Medicine and Sandra Robertson as a natural health expert for her audience of women in all stages surrounding birthing children: fertility, pregnancy, postpartum, and early pediatric care.
VIP Days were the solution for Sandra needing her brand and website launched within a short timeline to coincide with her book release.
BRANDING STRATEGY & DESIGN
COLOURS
We chose a spring colour palette of soft pastels to invoke the season of beginnings and connect with Nourish’s feminine and maternal audience. The primary brand colours are robin egg blue (medical, calm), lemon yellow (nourishment, creativity) and milky warm grey (neutral, soft).
TYPOGRAPHY
The font Alice offers a balance and combination of a traditional-style serif font and elements of a modern, rounded font, with soft, friendly and feminine flourishes.
WEBSITE STRATEGY & DESIGN
The Home page is designed as a teaser menu into the other areas of the website: About, Treatments, Services & Fees, Testimonials, Book, Articles (Blog) and Contact. As an educator, an articles blog was a large component. The overall result was a friendly, easy to use, informative website that positions Sandra as an expert in women’s health issues.
Mobile / Responsive Website Design
“I had a vision for the brand and website I wanted for my business and the VIP Sessions with Caprina were instrumental in bringing that vision to reality. Caprina is very skilled at listening to my needs and then using her creative flair to go above and beyond my expectations! The brand and website have given me the professional image to take my business to the next level. Caprina is reliable, efficient, and such a pleasure to work with.”
Sandra Robertson, Owner
Nourish Life Medicine
Brand Services Provided:
Web Services Provided:
Photography: iStock
Client Since: 2021
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