Portfolio:
Kaleidoscope Theatre
Print Design
Victoria, BC • 2023
Cohesive design of brochures, posters, signage, and ad campaign promotes Kaleidoscope Theatre’s 2023 Season to youth and families.
Kaleidoscope Theatre is a professional theatre company for young people and their families, offering youth theatre classes, camps and workshops and producing three productions annually.
Kaleidoscope needed attractive, fun and playful print collateral to promote their season’s productions to youth and families. The Executive Director sought me out as someone who gets theatre and understands how their audience needs information presented, as demonstrated by my decade of work for Langham Court Theatre. Basing my design work on the colourful new brand by Bone Creative and whimsical illustrations of Julie McLaughlin, I extended the colour palette and created additional design elements to create a cohesive design system for brochures, rack cards, posters, signage, and ads over 4 VIP Days that are all on-brand and consistent with Kaleidoscope’s core messaging.
8.5″ x 11″ tri-fold brochure to promote the entire season:
4″ x 9″ Rack Cards to promote individual productions:
Large format banners promoting the entire season:
“I loved the work you did for Langham Court Theatre, particularly the print design and brochures. I loved how clean everything was, while still being creative and unique. I also wanted someone who gets theatre and understands how our audience needs information presented. So of course, I contacted you to do the same for Kaleidoscope!”
Pat Rundell, Creative Director
Kaleidoscope Theatre
Design Services Provided
Brand: Bone Creative
Illustration: Julie McLaughlin
Timeline: 4 VIP Days
LAUNCHED: 2022-2023
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