Portfolio:
Owl Grove
Brand • Website
Sooke BC Canada • 2024
Launching a new Vancouver Island wedding venue with a rustic, yet refined brand and website.
Owl Grove offers a rustic, storybook wedding venue and accommodations, set within a private forested acreage on the west coast of Vancouver Island.
As a family legacy project, the Vieiras desired a custom brand design that spoke to the rural beauty of the venue and the sharing of love within the space. We designed an earthy, yet sleek brand and WordPress website that helped Owl Grove take flight — receiving inquiries from organic search within just two weeks of website launch.
UPDATE: By March 2026, Owl Grove is fully booked for the season and booking into 2027.
Brand Design
We began our design process with a deep dive into the business strategy to attract an audience of adults (mainly women) ages 20-40, who are looking for an affordable wedding venue where they can create their own memorable storybook wedding or special occasion.
BRAND NAME:
As much as legacy is about history, it is also about the future. I guided the Vieiras from the original name “Old Owl Grove” to the future-forward, simple “Owl Grove.” This shorter name also works better for the logo’s visual balance and domain name, especially when written as part of an email address on business cards.
LOGO DESIGN:
Inspired by traditional wood-cut illustrations, the hand-drawn owl sits within the O for a logo mark that is at once iconic. The finished logo suite includes various configurations and formats, from small icons for social to large logos.
TYPOGRAPHY:
Used as the logo font, Lora is a serif font communicating tradition, legacy and professionalism, yet its gentle curves into the serifs give it a delicate whimsy — just the style of font found in a storybook.
COLOURS:
Inspired by Owl Grove’s forest setting on Vancouver Island’s west coast, the brand colour palette contrasts warm, rich, earthy tones with soft, airy neutrals for a touch of whimsy and enchantment.
Website Design
The result is a website that feels whimsical and magical, but also modern and sleek.
WEBSITE TYPOGRAPHY:
For brand consistency, we used the logo font Lora in all-caps to draw attention to main headings and call-to-action buttons. We paired this with Open Sans, a sans-serif font of minimalist design, for easy-to-read body text. With a similar visual dimension (compare the “O’s”), pairing these two fonts together creates a cohesive contrast of tradition and modernity.
CONTENT:
Our process includes custom content editing and writing. I crafted several of the headings and taglines used including “A love story grows from deep roots” and “Owl Grove can be the setting to your love story.”
IMAGERY:
We selected images from a variety of professional photography of weddings already held at the venue. Already stylized in a soft, sepia-toned feel, these images support the brand messaging of a modern storybook venue.
Photography Credits: Various
Launched: December 2024
UPDATE MARCH 2026:
Everything has been going really well. Since launching the website you built for Owl Grove, things truly took off. It showcases our property so beautifully and professionally, and it has made such a difference for us. We are now fully booked for the 2026 season and have already started booking into 2027, which has been incredible to see. You really did an amazing job capturing the vision and feel of Owl Grove. The website has become such an important part of how couples discover our venue and understand the space, and it played a big role in the growth we have experienced.
Marisa Vieira
Owl Grove
Services Provided
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