Branding and Logo Design

Website Design & Development
Beautiful and functional websites that attract, inform and convert.

Great websites are a synergy of engaging content, attractive design, and proper technical execution. Your website should educate and inform, be an extension of your brand, and be successful at acheiveing its objectives.


Look professional.

Good design is good business. An attractive design that is consistent with your brand and message builds credibility, reputation and brand recognition.


Demonstrate your expertise.

Content is king. Well-written text and high-quality images that educate and inform your audience position your business as the expert in what you offer.


Do more than just look pretty.

It is critical that your website actually works. Proper technical execution with attention to detail ensures usability, accessibility and compatibility across all devices.


Get found.

SEO that is a comprehensive combination of website structure, navigation, content, keywords and linking strategies helps your website rank better.


Be successful.

Translating your business onto the web to serve customers in a more cost-effective way increases awareness, increases sales, and saves you and your team time.


Grow with ease.

Designing with expansion in mind gives your website the flexibility to handle variable content as you update and refine — without having to do a total redesign.

Complete Websites

All websites are a comprehensive project that include strategy, design, content creation, development and SEO.

Basic Website
4 VIP Days • $2400

Custom designed and handcoded HTML/CSS website of up to 5 pages.

Wordpress Websites
6 VIP Days • $3600

Custom Wordpress theme and setup of up to 5 pages including additional features such as a contact form or custom content types.


Domain Registration

Secure your own brand name on the web.

Managed Website Hosting

Basic $120/year   Wordpress $240/year
Offered to clients only and includes maintenance of your core install and plugins.

Ready to uplevel your business and website?

Book a Connection Call »

Featured Website Projects

Nourish Life Medicine

Nourish Life Medicine

Force of Nature First Aid

Force of Nature First Aid
Branding / Print / Ads / Website

Allexys Peterson Hair Stylist

Allexys Peterson Hair Stylist
Branding / Website

Acacia Health

Acacia Health
Website / Print

Mega Screen Productions

Mega Screen Productions
Branding / Website

View Full Portfolio

“I enjoy working with Caprina. She helps keep our website current as our clinic continues to grow and evolve. We consistently receive compliments about the design and how user friendly it is.”

Susan Duckworth
Vitality Treatment Centre

“The website looks great! New clients choose me as their hair stylist specifically because of my website. It perfectly represents my brand and personality.”

Allexys Peterson
Pacific Peony Hair Studio

Caprina Valentine Branding and Websites - Sooke Victoria Vancouver Island

Hi, I'm Caprina Valentine

I offer over 20 years experience creating cohesive branding and web marketing that radiates professionalism and builds brand recognition for small businesses in health, recreation and retail.

Learn more about me »

4+ VIP Day
Website Process

100% focused on one client at a time, VIP Days are ideal for collaborative, quick turnaround of each aspect of the project.

Depending on scope and availability, I recommend booking all your Website VIP Days within two calendar weeks or, at most, over the course of one month.

Get results quickly.

Each VIP Day is 100% focused on your project only, resulting in high calibre work, completed quickly.

Maintain momentum.

Eliminate the stress and dropped threads of scattered back-and-forth emails over days, weeks or months.

Be involved.

Participate in the design process and have your feedback heard with contact throughout the VIP Day.

Work within your budget.

Eliminate the financial surprise that often comes with hourly design work.

Save time and energy.

Focus on your running your business instead of fiddling with apps and design layouts.

Learn more about VIP Days »


1. Connection

We have a 20-30 minute phone chat to discuss your business, needs, priorities, project scope and timeline.


2. Prep Work

Upon booking, you will receive my website questionnaire and content outline, which must be completed before our first VIP Day.


3. Discovery & Strategy

We begin our first Website VIP Day with a 60-90 minute call where we deep dive into your website strategy and review your brand assets. If you need photos, this may be the point where we source stock images or arrange custom photography.

Content Wireframe

4. Content Wireframe

We write, edit and polish your text content — factoring in conversion and search engine optimization — and layout pages with content and calls-to-action.


5. Design

A design concept is created based on your strategy, branding, content and functionality — determining the specific layout of user-interface elements.


6. Development

Your branding is applied to the website based on the approved design and advanced features such as contact forms or e-commerce are built.


7. Launch

After final testing, approvals and launch, pop the bubbly! The result is a beauti-functional website that attracts, informs and converts.

Ready to uplevel your business and website?

Book a Connection Call »



What if I already have a logo?

A brand is so much more than just a logo, so I offer an Accelerated Brand Package of one VIP Day where we go through the strategy process, review if your existing logo is serving your goals, and you get the remaining deliverables to expand your brand.


What if I want more time between initial design, revisions and final approvals?

I recommend scheduling our VIP Days within the same week or, at most, two weeks apart. This also gives you time if you want to run it by an advisory group.


What if I need to reschedule or cancel?

You can reschedule or cancel your VIP Days — without penalty — by noon up to one week before your booking. Rescheduling or cancelling with less than one week's notice results in loss of your deposit. You may reschedule each VIP Day once. Remember, I am holding that entire day open and focused just for you.


How far in advance do I need to book?

VIP Days can be booked from 72 hours to the date (if available) up to 3 months in advance. Check my availability calendar »

Ready to uplevel your business and website?

Book a Connection Call »

And web marketing doesn't just end there.

I love working with clients as part of their long-term marketing team. I specialize in full brand deployment, maintaining consistency across marketing channels:


Branding »

Build a cohesive brand that attracts and converts.

Print Design

Print Design »

Need business cards for your entire team? Or a brochure, signage, ad campaign or other print collateral?

Packaging Design

Product Packaging »

Make your brand tangible with consistent product packaging and labelling.

Product Photography

Product Photography »

Uplevel your catalogue or e-commerce website with photography that showcases your products.

Email Marketin

Email Marketing »

Engage your audience directly in their inbox with branded lead magnets, sales funnels and email newsletters.