Good design is good business. An attractive design that is consistent with your brand and message builds credibility, reputation and brand recognition.
Content is king. Well-written text and high-quality images that educate and inform your audience position your business as the expert in what you offer.
It is critical that your website actually works. Proper technical execution with attention to detail ensures usability, accessibility and compatibility across all devices.
SEO that is a comprehensive combination of website structure, navigation, content, keywords and linking strategies helps your website rank better.
Translating your business onto the web to serve customers in a more cost-effective way increases awareness, increases sales, and saves you and your team time.
Designing with expansion in mind gives your website the flexibility to handle variable content as you update and refine — without having to do a total redesign.
Custom designed and handcoded HTML/CSS website of up to 5 pages.
Custom Wordpress theme and setup of up to 5 pages including additional features such as a contact form or custom content types.
Custom branded design and setup of WooCommerce (on Wordpress) or Shopify websites.
Secure your own brand name on the web.
Basic $120/year Wordpress $240/year
Offered to clients only and includes maintenance of your core install and plugins.
“I enjoy working with Caprina. She helps keep our website current as our clinic continues to grow and evolve. We consistently receive compliments about the design and how user friendly it is.”Susan Duckworth
Vitality Treatment Centre
“The website looks great! New clients choose me as their hair stylist specifically because of my website. It perfectly represents my brand and personality.”Allexys Peterson
Pacific Peony Hair Studio
Each VIP Day is 100% focused on your project only, resulting in high calibre work, completed quickly.
Eliminate the stress and dropped threads of scattered back-and-forth emails over days, weeks or months.
Participate in the design process and have your feedback heard with contact throughout the VIP Day.
Eliminate the financial surprise that often comes with hourly design work.
Focus on your running your business instead of fiddling with apps and design layouts.
We have a 20-30 minute phone chat to discuss your business, needs, priorities, project scope and timeline.
Upon booking, you will receive my website questionnaire and content outline, which must be completed before our first VIP Day.
We begin our first Website VIP Day with a 60-90 minute call where we deep dive into your website strategy and review your brand assets. If you need photos, this may be the point where we source stock images or arrange custom photography.
We write, edit and polish your text content — factoring in conversion and search engine optimization — and layout pages with content and calls-to-action.
A design concept is created based on your strategy, branding, content and functionality — determining the specific layout of user-interface elements.
Your branding is applied to the website based on the approved design and advanced features such as contact forms or e-commerce are built.
After final testing, approvals and launch, pop the bubbly! The result is a beauti-functional website that attracts, informs and converts.
A brand is so much more than just a logo, so I offer an Accelerated Brand Package of one VIP Day where we go through the strategy process, review if your existing logo is serving your goals, and you get the remaining deliverables to expand your brand.
I recommend scheduling our VIP Days within the same week or, at most, two weeks apart. This also gives you time if you want to run it by an advisory group.
You can reschedule or cancel your VIP Days — without penalty — by noon up to one week before your booking. Rescheduling or cancelling with less than one week's notice results in loss of your deposit. You may reschedule each VIP Day once. Remember, I am holding that entire day open and focused just for you.
VIP Days can be booked from 72 hours to the date (if available) up to 3 months in advance. Check my availability calendar »
Build a cohesive brand that attracts and converts.
Need business cards for your entire team? Or a brochure, signage, ad campaign or other print collateral?
Make your brand tangible with consistent product packaging and labelling.
Uplevel your catalogue or e-commerce website with photography that showcases your products.
Engage your audience directly in their inbox with branded lead magnets, sales funnels and email newsletters.