Caprina Creative


Website Design & Web Marketing

A successful website is the product of a professional process from start to finish:

Strategy & Consulting

Part of my process is translating your business into the web medium.

Branded Interface Design

Custom graphic design and wireframing of the site, including how one clearly navigates.

Information Architecture, Content Writing & Editing

I construct sitemaps. I also help with writing and editing, but need some points to work from ~ give me the ingredients, I'll cook the meal.

Standards-Compliant Development

Custom, handcoded XHTML/PHP/CSS. Also offer websites built on Wordpress, the #1 award-winning opensource Content Management System (CMS) and blogging platform. Connect with your customers online in a down-to-earth self-maintainable fashion and remain true to your brand.

Functional

Usability and accessiblity tested; built to be search engine optimized. cross-platform compatible, user-friendly, and search engine friendly with meta tags and properly formatted text content in standards-compliant XHTML and CSS

Mobile Friendly

Over half of all web browsing is via mobile devices.

E-Commerce

WooCommerce and Shopify.

E-Newsletters

Stay in touch with your customers! 88% of customers make purchases as a result of permission-based email such as a mailing list. (Source: doubleclick.com) I offer custom-designed MailChimp newsletters to carry your brand through to your mailing list. MailChimp allows you to send up to 12,000 emails per month to 2000 subscribers. No contracts, no credit card required.

Blogging

Using Wordpress, speak directly to your audience on a regular basis. Setup, customizations, coaching and support, as well as writing and content creation.

Social Media

Branding customizations and effective graphics for Facebook, Twitter, Instagram and more, as well as training and consultation.

Domain Registration

Your own brand name on the web.

Managed Hosting

Offered to clients only. $120/year

Managed Wordpress Hosting

Offered to clients only. $240/year. Includes maintenance of your Wordpress core install plus all plugins. Less expensive than from Wordpress.com directly, which is $33/mo ($45 cdn/mo).

Wordpress Backups: $30 per backup or $120/year for Quarterly Backups

2021 Website Rates

The following are time/cost averages only. Each individual project's costs will be estimated and billed on an hourly basis at the rate of $80/hour and may vary depending upon design and development complexity and client revisions.

THE BASICS:    
Website Design 10hrs $800
     
CUSTOM WORDPRESS THEME:
Overall Theme 10hrs $800
if different from overall...
Homepage 2-6hrs $150-450
Blog 2-6hrs $150-450
     
BALLPARK WEBSITE PRICES:
< 10 pages 20hrs $1600
10-20 pages 30hrs $2400
> 20 pages 40hrs+ $3200+
     
ADDITIONAL OPTIONS:
E-Newsletter Template 4hrs $320
Shopping Cart   TBD

Rates in Canadian dollars; add 5% GST.