Portfolio:
Sooke Lions Club

WordPress Website
SOOKE BC CANADA

I designed a modern website that promotes Sooke Lions’ community events and projects, educates the public about the organization, and encourages younger people to join the membership or volunteer — all while honouring International Lions Club brand standards.

Sooke Lions Club website by Caprina Designs

Backstory

Sooke Lions Club is one of three Lions volunteer service clubs in Sooke that produces and participates in annual events and projects such as Sookarama, Canada Day, Sooke Santa Parade, Hard Times Dance, Sooke Business Directory, Raffle Calendar, pancake breakfasts and swim lessons for local schools and so much more.

Challenges of the previous website:

The website looks and feels outdated; unattractive to a younger audience
The website does not promote most of the events and projects Sooke Lions does
The website does not encourage attendance, volunteering or membership
The website is not user-friendly to update the design or layout from the admin side
They would like to delegate ongoing maintenance and updates to someone with expertise and reliability

PRIMARY GOALS:

Educate public about the Sooke Lions as an organization
Grow membership by encouraging people to join the Lions Club
Highlight events and projects better to:
- Encourage the public to attend (buy tickets, etc.)
- Encourage volunteering for specific events or projects (you don’t have to come to every meeting all year; you can volunteer for just this one thing)
Encourage donations
Boils down to attracting a younger audience to attend events, join the club and volunteer

Website Strategy & Design Process

We defined the scope of the redesign as follows:

Upgrade existing WordPress website to use the Kadence theme as a basis, as this will make design changes and customizations easier within a solid technical framework
Reorganize and add new content (pages and navigation) to better highlight events and projects
Add CTAs (Calls-to-Action) to encourage volunteering and donations for events and projects
Add content and CTA about becoming a member
Redesign homepage with engaging “teasers” leading users to explore the website

Visit Website

“We had a list of several major concerns and requirements, all of which have been addressed with the new website, including ongoing maintenance. The process was easy and Caprina is a delight to work with. I greatly appreciated that it was a truly collaborative process. From start to finish, the entire project was just a matter of a few weeks — very impressive! The website’s usefulness has completely changed: the public is now engaging us on it, as well as our membership. The new website certainly has raised the public profile of the Sooke Lions Club with the wider community, which was very important to us. By appealing to a younger demographic, we have admitted five new younger members into the club in the six months since the website relaunch. I highly recommend Caprina and have already used her services again on another website project.”
Steve Leckie, Director & Marketing Chair
Sooke Lions Club