Portfolio:
Sooke Food Bank
Brand Development • Website
Sooke, BC • 2024
Redesigned food bank website enables clients to receive help, encourages both food and financial donations, and inspires volunteerism.
Established in the 1980s, the Sooke Food Bank is a volunteer-run non-profit organization, which provides food assistance and supports community food programs throughout the vast Sooke Region.
Aspiring to expand its programs and services into a new building in the next 2-3 years, the Sooke Food Bank needed a new website that can grow with the organization.
A modern, responsive WordPress website, with extended branding and clearly organized content, enables clients to receive help, encourages both food and financial donations, and inspires volunteerism. Continued maintenance of the website content highlights fundraisers, donors, and community initiatives.
The homepage focuses on introducing the food bank with teasers into the main areas of the website.
First of all, we focus on two main reasons someone visits the website, with direct yet friendly calls-to-action: Get Help and Give Help.
We expand upon Get Help with the visual “We provide more than just groceries” section and intro paragraphs, after which we repeat the Get Help call-to-action button. Following that are teasers for the Give Help sub-sections: Donations and Volunteering.
We finish the homepage teasers with info about the Sooke Food Bank: animated stats counters and brief blurb with CTA to Learn More.
We continue and reinforce the visual branding with the footer design, standard on every page throughout the website.
Helping Clients
Encouraging Donations
Inspiring Volunteerism
We had this feedback via the contact form: “I’m interested in volunteering with your organization. I want to find an opportunity to give back and feel more connected to my community, and your website gave me that kind of welcoming vibe.”
Mobile / Responsive Website Design
After some initial discussion about the existing website and the direction I thought it should go, Caprina came back with great ideas to increase the usability of the website for clients, donors, and the public in general. The entire redesign process took three weeks, with lots of discussion and review. The results are wonderful for us. Clients love the new site, as they can easily find information and reach out to us, so we can respond in a timely fashion. The same applies to donors, as well as the general public. I find it hard to say enough about how easy it is to work with Caprina. She is intelligent, friendly, and very good at refining my ideas, so they work even better. Going forward, we are continuing to work with her and I would unhesitatingly recommend her.
Steve Leckie, Volunteer Supervisor
Sooke Food Bank
Services Provided:
Logo Design: Unknown
Photography: Client, stock
Launched: 2024
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