Portfolio
Sooke Food Bank
Brand Expansion & Website
SOOKE BC CANADA
Redesigned food bank website enables clients to receive help, encourages both food and financial donations, and inspires volunteerism.
I designed a modern, responsive WordPress website, with extended branding and clearly organized content, that enables clients to receive help, encourages both food and financial donations, and inspires volunteerism. I continue to maintain the website content, plus news blog that highlights fundraisers, donors and community initiatives.
The homepage focuses on introducing the food bank with teasers into the main areas of the website.
First of all, we focus on two main reasons someone visits the website, with direct yet friendly calls-to-action: Get Help and Give Help.
We expand upon Get Help with the visual “We provide more than just groceries” section and intro paragraphs, after which we repeat the Get Help call-to-action button. Following that are teasers for the Give Help sub-sections: Donations and Volunteering.
We finish the homepage teasers with info about the Sooke Food Bank: animated stats counters and brief blurb with CTA to Learn More.
We continue and reinforce the visual branding with the footer design, standard on every page throughout the website.
Helping Clients
Encouraging Donations
Inspiring Volunteerism
We had this feedback via the contact form: “I’m interested in volunteering with your organization. I want to find an opportunity to give back and feel more connected to my community, and your website gave me that kind of welcoming vibe.”
Responsive design for mobile:
The SFB website project is a success and I’ve taken on being their volunteer webmaster, even tho they could do updates themselves, as it’s built on WordPress.
“After some initial discussion about the existing website and the direction I thought it should go, Caprina came back with great ideas to increase the usability of the website for clients, donors and the public in general. The entire process took three weeks, with lots of discussion and review. The results are wonderful for us. Clients love the new site, as they can easily find information and reach out to us, so we can respond in a timely fashion. The same applies to donors, as well as the general public. I find it hard to say enough about how easy it is to work with Caprina. She is intelligent, friendly, and very good at taking my ideas and tweaking them, so they work even better. Going forward, we are continuing to work with her and I would unhesitatingly recommend her.”
Steve Leckie, Volunteer Supervisor
Sooke Food Bank
Brand Services Provided:
- Typography selection
- Colour palette expansion
- Custom icons and graphics
Web Services Provided:
- WordPress Website Design
- Responsive / Mobile-Friendly
- Content research, writing & editing
- Search Engine Optimization (SEO)
- Ongoing Maintenance
- Managed Website Hosting
Ready to elevate your business with a *C brand and website?
*Clear *Cohesive *Consistent *Creative *Collaborative *Custom *Converting