Caprina Creative

Approach & Process

Hello, I'm Caprina Valentine. I have over 20 years experience designing and developing high-quality custom websites, print materials and marketing for clients in a range of industries on Vancouver Island and beyond.

Approach to Website Design

I believe your website should educate and inform your audience.

First and foremost, internet users are seeking information; about your business or organization and your services or products. The web is an excellent platform to provide extensive information that is very cost-effective to update on a regular basis.

I believe your website is an extension of your company identity.

Consistency is key... it builds credibility and reputation. Your website should clearly communicate your business identity and values and be consistent with all offline communications.

I believe your website should do more than just look pretty.

Although the identity your company presents online is important, it is also critical that your website actually works. Too many times I have seen a neat looking website, but it doesn't work. It's a bit buggy... things in mysterious places, broken navigation, or missing pieces. I avoid those technical hurdles for you, so you don't have to learn the hard way: when a client calls up complaining... or worse, when they don't call you at all.

And last, but definitely not least...

I believe your website should make you successful!

You're not getting a website for the "cool" factor or to be on the "bleeding edge" of technology. You're getting a website to promote and sell to new customers, or to serve existing customers in a more cost-effective way. Your website should increase awareness, increase sales, and save you and your staff time!

Website Development Process

Phase I: Discussion

We have a chat over the phone, or over coffee... whichever you prefer! ($60 + GST initial consultation fee if meeting in-person.) We talk about who you are, what your business is, and what you need done. We define the services required and thus a full project scope to estimate timelines and costs.

At this point I require a 50% deposit before work commences (and to hold a specific project start date).

Download my Client Questionnaire (PDF, 55 KB) prior to our initial contact - this will give you a good starting place to get thinking about what's required to design and build a good website.

Phase II: Design Concept

A Design Concept is created based on the discussed requirements of the Client; navigation, layout, images, colors, etc. are determined; typically 1-2 weeks from project start date*. Client must approve Design Concept before proceeding to Development.

Phase III: Development

Your website will be developed based on the approved Design Concept. Additional pages or design elements out of scope of the approved Design Concept will be billed accordingly. Typical Development time from receipt of all materials (images, final draft of text content) to completion of development can vary from 2-6 weeks depending on project scope*.

Phase IV: Final Proofs & Launch

Once the website is developed, the client is responsible for a complete proof of the entire website. Please submit all edits in one point-form list. Clarity is very important! Edits may be complete within seven business days*, and website will be ready for final approval and launch. Two revision phases (batches of edits) are included. Additional revisions are then billed at the hourly rate.

Payment in full is due within two weeks (14 days) of website launch (or end of second revision phase).

* Design and development time may vary, depending upon current workload and client feedback delays (i.e. if client goes away on holiday). Project start-dates in particular are dependent on my existing work que.