Portfolio
The Shoe Box
Branded Website
VANCOUVER BC CANADA
A brand expansion and website redesign gives this shoe store a lot of mileage.
The Shoe Box is a family-owned footwear and accessories shop in Kids Market on Granville Island.
Backstory & Challenge
As a referral from Kids Market, The Shoe Box’s owner Surjeet first approached me in early 2023 for a website audit to see what he should do to improve both website traffic and conversions in his online Lightspeed POS shop. I offered a list of suggestions, among them:
- Search engine optimization of his titles, tags and page content
- Using the brand logo colours
- About page non-generic, to engage and connect (read this blog post about why this is important)
Strategy & Design
Process
Upon booking, first we reviewed his existing brand assets, which were only a single logo variation. So Day 1 was expanding (and correcting) the brand logo to include versions in other orientations, icon-only and exported to all formats — a complete brand logo suite. Plus we expanded the colour palette, in preparation for use on the website.
Result
Brand Services Provided:
- Brand Expansion
- Logo File Correction
- Colour Palette
- Brand Style Guide
- Expanded Logo Suite
Web Services Provided:
- Website Strategy
- Custom Website Design
- Lightspeed POS Customizations
Ready to elevate your business with a *C brand and website?
*Clear *Cohesive *Consistent *Creative *Collaborative *Custom *Converting