Portfolio
Nourish Life Medicine

Branding • Website
VICTORIA BC

Sandra Robertson is a Registered Traditional Chinese Medicine Practitioner, who treats women’s health concerns. She also works with children and just released a new book, Treating Children with Chinese Dietary Therapy.

VIP Days were the solution for Sandra needing her brand and website launched within a short timeline to coincide with her book release.

Photography: iStock
Client Since: 2021

BRANDING STRATEGY & DESIGN

Our goal is to position Nourish Life Medicine and Sandra Robertson as a natural health expert for her audience of women and mothers in all stages surrounding having children: fertility, pregnancy, postpartum and early pediatric care.

COLOURS
We chose a spring colour palette of soft pastels to invoke the season of beginnings and connect with Nourish’s feminine and maternal audience. The primary brand colours are robin egg blue (medical, calm), lemon yellow (nourishment, creativity) and milky warm grey (neutral, soft).

TYPOGRAPHY
The font Alice offers a balance and combination of a traditional-style serif font and elements of a modern, rounded font, with soft, friendly and feminine flourishes.

“I had a vision for the brand and website I wanted for my business and the VIP Days with Caprina were instrumental in bringing that vision to reality. Caprina was very skilled at listening to my needs and then using her creative flair to go above and beyond my expectations! The brand and website have given me the professional image to take my business to the next level. Caprina is reliable, efficient and was such a pleasure to work with.”
Sandra Robertson, Owner
Nourish Life Medicine