Email Newsletters and Email Marketing

Email Marketing
Engage your audience directly in their inbox.

Grow your audience, increase engagement and build brand loyalty with lead magnets, sales funnels and consistent newsletters.

Increase Engagement

Overall engagement rates on social media are less than 1%. By comparison, the average open rate for emails across all industries is 23% with an average click-through rate (CTR) of 4%. Most of my clients' open rates are upwards of 40% — almost DOUBLE the average! Email marketing is for all those people NOT on social media everyday and/or who don't see every post.

Avoid the Algorithms

Unlike social media, email marketing is not dependant on algorithms to "hopefully" show your message to the right person at the right time.

Measure Success

With email, you know exactly who engages and how with metrics like opens, clicks and e-commerce tracking.

Own Your Audience

Build Brand Loyalty

Stay in touch. Consistent contact over time keeps your brand top-of-mind and results in more devoted repeat customers.


$42
average return on investment per dollar spent

33%
increase in brand engagement following a welcome email sequence

12%
of shoppers can be won back with abandoned cart emails

3X
revenue with automated birthday emails

Source: MailerLite Email Marketing Statistics

Branded Email Marketing

All email marketing projects are a comprehensive process including strategy, design, content suggestions and development.

Lead Magnet
1 VIP Day • $600

Grow your audience.

Sales Funnel
1 VIP Day • $600

Guide the customer journey from connection to sale.

Newsletter Writing
1 VIP Day • $600

Grow your audience.

Need help with writing?


Ready to uplevel your business with email marketing?

Book a Connection Call »

Caprina Valentine Branding and Websites - Sooke Victoria Vancouver Island

Hi, I'm Caprina Valentine

I offer over 20 years experience creating cohesive branding and web marketing that radiates professionalism and builds brand recognition for small businesses in health, recreation and retail.


Learn more about me »

VIP Day Process

100% focused on one client at a time, VIP Days are ideal for collaborative, quick turnaround of each aspect of the project.

Depending on scope and availability, I recommend booking all your Email Marketing VIP Days within the same week.

FOCUSED
Get results quickly.

Each VIP Day is 100% focused on your project only, resulting in high calibre work, completed quickly.

RESPONSIVE
Maintain momentum.

Eliminate the stress and dropped threads of scattered back-and-forth emails over days, weeks or months.

COLLABORATIVE
Be involved.

Participate in the design process and have your feedback heard with contact throughout the VIP Day.

SET PRICE
Work within your budget.

Eliminate the financial surprise that often comes with hourly design work.

DONE FOR YOU
Save time and energy.

Focus on your running your business instead of fiddling with apps and design layouts.


Learn more about VIP Days »

FAQ

FAQ

What if I already have a logo?

A brand is so much more than just a logo, so I offer an Accelerated Brand Package of one VIP Day where we go through the strategy process, review if your existing logo is serving your goals, and you get the remaining deliverables to expand your brand.

FAQ

What if I want more time between initial design, revisions and final approvals?

I recommend scheduling our VIP Days within the same week or, at most, two weeks apart. This also gives you time if you want to run it by an advisory group.

FAQ

What if I need to reschedule or cancel?

You can reschedule or cancel your VIP Days — without penalty — by noon up to one week before your booking. Rescheduling or cancelling with less than one week's notice results in loss of your deposit. You may reschedule each VIP Day once. Remember, I am holding that entire day open and focused just for you.

FAQ

How far in advance do I need to book?

VIP Days can be booked from 72 hours to the date (if available) up to 3 months in advance. Check my availability calendar »


Ready to uplevel your business and email marketing?

Book a Connection Call »

And web marketing doesn't just end there.

I love working with clients as part of their long-term marketing team. I specialize in full brand deployment, maintaining consistency across marketing channels:

Branding

Branding »

Build a cohesive brand that attracts and converts.

Websites

Websites »

Extend the brand experience with beautiful and functional websites that attract, inform and convert.

Print Design

Print Design »

Extend your branding to brochures, signage, ad campaigns or other print collateral.

Packaging Design

Product Packaging »

Make your brand tangible with consistent product packaging and labelling.

Product Photography

Product Photography »

Uplevel your catalogue or e-commerce website with photography that showcases your products.