Branding and Logo Design

Branding & Logo Design
Branding that attracts attention, instills trust and builds brand recognition.

Complete Brand Packages

All brand packages are a comprehensive project that include everything you need to take your business to the next level:

Brand Logo Design

Uniquely represents your business and includes a complete logo suite with the variations and formats you need for various uses.

Brand Style Guide

Outlines your brand aesthetic including typography and colour palette to help you maintain visual consistency moving forward.

Moodboard & Image Curation

Ensures your imagery aligns with your brand visuals and messaging and starts you off with an image library.

Business Card Design

Makes a great in-person impression and includes print ready files to send to the printer of your choice — I can even submit the order for you.

Social Media Graphics

So you have everything you need to get started with your social media presence in a professional manner.

BONUS Launch Package

Gives you a blueprint to announce your new brand to the world!


Letter/Wordmark
2 VIP Days • $1200

Typography-based, with added personality and custom flourishes, a lettermark (initials) can be used for a long business name or a wordmark for a concise, distinct name and both are highly adaptable across marketing uses.

Icon/Symbol Brandmark
3 VIP Days • $1800

A simple graphic-based brandmark paired with a wordmark begins to build brand recognition of the icon or symbol for long-term use and is highly adaptable across marketing uses.


Ready to uplevel your business and branding?

Book a Connection Call »

Featured Branding Projects

Logo Design for Salt Spring Adventure Co.

Logo Design for Force of Nature First Aid

Logo Design for Outspokin Bike Shop

Logo Design for Cycle of Life Tour

Logo Design for Langham Court Theatre

Logo Design for Kaboodles Toy Store

Logo Design for Bark Pet Boutique

Logo Design for Solace Organic Spa

Logo Design for Renew Health


View Full Portfolio

“Caprina has the eye for design. She listens to your ideas, then elaborates on them to make them even better. Caprina can get a lot done in an day; she is efficient and passionate about her work. The end results are eye catching, professional and fun.”

Yvonne Poirier
Force of Nature First Aid

“I've had the pleasure of working with Caprina for well over a decade and she always designs fresh and innovative work. She has excellent suggestions and great branding skills. From our first meeting, I knew she quickly sensed what I wanted and I've always been very happy with the results!”

Julie James
Solace Organic Spa

“I had a vision for the brand and website I wanted for my business and the VIP Days with Caprina were instrumental in bringing that vision to reality. Caprina was very skilled at listening to my needs and then using her creative flair to go above and beyond my expectations! The brand and website have given me the professional image to take my business to the next level. Caprina is reliable, efficient and was such a pleasure to work with.”

Sandra Robertson, Owner
Nourish Life Medicine

Caprina Valentine Branding and Websites - Sooke Victoria Vancouver Island

Hi, I'm Caprina Valentine

I offer over 20 years experience creating cohesive branding and web marketing that radiates professionalism and builds brand recognition for small businesses in health, recreation and retail.


Learn more about me »

2-4 VIP Day
Branding Process

100% focused on one client at a time, VIP Days are ideal for collaborative, quick turnaround of each aspect of the project.

Depending on scope and availability, I recommend booking all your Branding VIP Days within the same calendar week or, at most, over the course of two weeks.

FOCUSED
Get results quickly.

Each VIP Day is 100% focused on your project only, resulting in high calibre work, completed quickly.

RESPONSIVE
Maintain momentum.

Eliminate the stress and dropped threads of scattered back-and-forth emails over days, weeks or months.

COLLABORATIVE
Be involved.

Participate in the design process and have your feedback heard with contact throughout the VIP Day.

SET PRICE
Work within your budget.

Eliminate the financial surprise that often comes with hourly design work.

DONE FOR YOU
Save time and energy.

Focus on your running your business instead of fiddling with apps and design layouts.


Learn more about VIP Days »

DAY 1:
Discovery & Strategy

We begin our first VIP Day with a 60-90 minute call where we discuss:

  • Where you are now and where you want to go with your business
  • Your target audience, their needs and how you serve them
  • Your marketplace, competition and relevant examples
  • Your brand personality and values

Over the course of the first day, we develop your:

  • Colours, typography and imagery
  • Messaging and language

Our end of day check-in will involve some preliminary visuals based on our discussion — or — in the case of a simple letter/wordmark logo, we will have the logo and business card design ready for approval and you can "sleep on it" between day 1 and day 2.



DAYS 2/3:
Design

Second and third days are used for icon/symbol brandmarks and fully illustrated logos, as these styles require more work, revisions and variations for different uses.

  • Logo Variations Matrix
    Symbol/icon, wordmark only, and lettermark in horizontal and vertical orientations
  • Business Card Design
    So you can see the logo and brand in-context.

Final approvals by end of day. You can always opt to add VIP Days if your logo is more complex or you want extensive revisions.



FINAL DAY:
Production & Launch

Our last VIP Day is focused on completing the deliverables:

  • Brand Style Guide
    Outlines your brand aesthetic including typography and colour palette to help you maintain visual consistency moving forward.
  • Complete Logo Suite
    Includes all the variations and print and web formats you need for various uses.
  • Print Ready Business Card Files
    Ready to send to the printer of your choice — I can even submit the order for you!
  • Social Media Graphics
    So you have everything you need to get started with your social media presence.
  • BONUS Launch Package
    So you can announce your new brand to the world!



Letter/Wordmark
2 VIP Days • $1200

Typography-based, with added personality and custom flourishes, a lettermark (initials) can be used for a long business name or a wordmark for a concise, distinct name and both are highly adaptable across marketing uses.

Icon/Symbol Brandmark
3 VIP Days • $1800

A simple graphic-based brandmark paired with a wordmark begins to build brand recognition of the icon or symbol for long-term use and is highly adaptable across marketing uses.


Ready to uplevel your business and branding?

Book a Connection Call »

FAQ

FAQ

What if I already have a logo?

A brand is so much more than just a logo, so I offer an Accelerated Brand Package of one VIP Day where we go through the strategy process, review if your existing logo is serving your goals, and you get the remaining deliverables to expand your brand.

FAQ

What if I want more time between initial design, revisions and final approvals?

I recommend scheduling our VIP Days within the same week or, at most, two weeks apart. This also gives you time if you want to run it by an advisory group.

FAQ

What if I need to reschedule or cancel?

You can reschedule or cancel your VIP Days — without penalty — by noon up to one week before your booking. Rescheduling or cancelling with less than one week's notice results in loss of your deposit. You may reschedule each VIP Day once. Remember, I am holding that entire day open and focused just for you.

FAQ

How far in advance do I need to book?

VIP Days can be booked from 72 hours to the date (if available) up to 3 months in advance. Check my availability calendar »


Ready to uplevel your business and branding?

Book a Connection Call »

And branding doesn't just end there.

I love working with clients as part of their long-term marketing team. I specialize in full brand deployment, maintaining consistency across marketing channels:

Print Design

Print Design »

Need business cards for your entire team? Or a brochure, signage, ad campaign or other print collateral?

Packaging

Product Packaging »

Make your brand tangible with consistent product packaging and labelling.

Product Photography

Product Photography »

Uplevel your catalogue or e-commerce website with photography that showcases your products.

Websites

Websites »

Extend the brand experience with beautiful and functional websites that attract, inform and convert.

Email Marketing

Email Marketing »

Engage your audience directly in their inbox with branded lead magnets, sales funnels and email newsletters.