Speak to your audience
Your first impression.
Make a Good First Impression
Often your logo will be your brand's first impression to a potential customer and will then represent your business in every impression thereafter. It is important it represents your brand with clarity and autheticity to setup the appropriate expectations.
communicate your value
Branding reflects your business offerings and core values and sets expectations.
look credible, builds trust and loyalty
Visual and messaging consistency establishes credibility and trust.
consistent across all channels
extends to a variety of usages
Builds brand recognition across mediums
Extendable to a variety of usages from a small icon on your mobile-friendly website, through medium sizes for business cards, packaging and social media, to large sizes such as signage.
Investing in a professional saves you time learning tools and provides the expertise of years of accumulated knowledge, letting you focus on your zone of genius and running your business.
because your branding looks professional,
Branding is important because...
Hiring a professional to do your branding for you is important because...
People connect to stories, so to communicate your brand authentically, it is important to reveal part of your personal journey that lead to the creation of your business.
Uniquely represents your business and includes a complete logo suite with the variations and formats you need for various uses.
Outlines your brand aesthetic including typography and colour palette to help you maintain visual consistency moving forward.
Ensures your imagery aligns with your brand visuals and messaging and starts you off with an image library.
Makes a great in-person impression and includes print ready files to send to the printer of your choice — I can even submit the order for you.
So you have everything you need to get started with your social media presence in a professional manner.
Gives you a blueprint to announce your new brand to the world!
“Caprina has the eye for design. She listens to your ideas, then elaborates on them to make them even better. Caprina can get a lot done in an day; she is efficient and passionate about her work. The end results are eye catching, professional and fun.”Yvonne Poirier
Force of Nature First Aid
“I've had the pleasure of working with Caprina for well over a decade and she always designs fresh and innovative work. She has excellent suggestions and great branding skills. From our first meeting, I knew she quickly sensed what I wanted and I've always been very happy with the results!”Julie James
Solace Organic Spa
“I had a vision for the brand and website I wanted for my business and the VIP Days with Caprina were instrumental in bringing that vision to reality. Caprina was very skilled at listening to my needs and then using her creative flair to go above and beyond my expectations! The brand and website have given me the professional image to take my business to the next level. Caprina is reliable, efficient and was such a pleasure to work with.”Sandra Robertson, Owner
Nourish Life Medicine
Each VIP Day is 100% focused on your project only, resulting in high calibre work, completed quickly.
Eliminate the stress and dropped threads of scattered back-and-forth emails over days, weeks or months.
Participate in the design process and have your feedback heard with contact throughout the VIP Day.
Eliminate the financial surprise that often comes with hourly design work.
Focus on your running your business instead of fiddling with apps and design layouts.
Our end of day check-in will involve some preliminary visuals based on our discussion — or — in the case of a simple letter/wordmark logo, we will have the logo and business card design ready for approval and you can "sleep on it" between day 1 and day 2.
Final approvals by end of day. You can always opt to add VIP Days if your logo is more complex or you want extensive revisions.
A brand is so much more than just a logo, so I offer an Accelerated Brand Package of one VIP Day where we go through the strategy process, review if your existing logo is serving your goals, and you get the remaining deliverables to expand your brand.
I recommend scheduling our VIP Days within the same week or, at most, two weeks apart. This also gives you time if you want to run it by an advisory group.
You can reschedule or cancel your VIP Days — without penalty — by noon up to one week before your booking. Rescheduling or cancelling with less than one week's notice results in loss of your deposit. You may reschedule each VIP Day once. Remember, I am holding that entire day open and focused just for you.
VIP Days can be booked from 72 hours to the date (if available) up to 3 months in advance. Check my availability calendar »
Need business cards for your entire team? Or a brochure, signage, ad campaign or other print collateral?
Make your brand tangible with consistent product packaging and labelling.
Uplevel your catalogue or e-commerce website with photography that showcases your products.
Extend the brand experience with beautiful and functional websites that attract, inform and convert.
Engage your audience directly in their inbox with branded lead magnets, sales funnels and email newsletters.