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[ Watch the Youtube Video Here] or read below: Welcome to the Website Audit of Sooke Harbour Players, where I do a 6-point review focusing on visual design, information architecture, content, SEO, functionality and usability and how it all affects conversion. Sooke Harbour Players describes their brand personality as enthusiastic community theatre and their conversion…
Key Elements: The Header This is really an element of all the pages across your entire website, but good header design is paramount to intuitive navigation and user experience. The header should not distract from the content and if it starts of large and remains on the screen as you scroll, it should shrink to…
Lettermark or Wordmark [ example image ] A letter or wordmark is primarily typography-based, sometimes with added personality and custom flourishes. A lettermark (initials) can be used for a long business name or a wordmark for a concise, distinct name and both are highly adaptable across marketing uses. Icon or Symbol Brandmark [ example image…
REWRITE Hiring a designer for professional branding is a big decision. It can be difficult to know when it’s the right time in your business to take the leap and invest. Yes, it’s a big investment on the front end, but it’s worth every penny, as your designer will be able to guide you in…
https://foxtrotbranding.com/blog/tackle-overwhelm
https://foxtrotbranding.com/blog/5-things-to-do-when-your-design-business-is-slow 1. Update Your Website Your website is your main sales tool. REWRITE 1. Strengthen Your Portfolio Your portfolio is how most clients will decide if they’d like to work with you, so make sure you have at least 3 strong pieces that reflect your ability and the type of designs you want to create more…
In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives: https://foxtrotbranding.com/blog/how-to-design-a-great-about-page-for-your-clients REWRITE THIS: Most business websites tend to have a very generic about page with a mission statement, long bios with lots of personal facts, a few photos, etc. And these pages are fine, but…
First Impression It takes less than 3 seconds for visitors to make their first conscious impression of a website and 94% of first impressions are based on a website’s design and visuals. Above the Fold What you initially see on screen before scrolling is what we call “above the fold” (a term from the newspaper…
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What is a CMS? CMS stands for Content Management System. Generally, it is a collection of HTML, PHP and CSS files that work together with a back-end database such as MySQL. WordPress, Squarespace, Shopify, Webflow, Wix are examples of Content Management Systems, each with their own features and benefits. Website Builder Pros vs Cons Every…
If you’re like most small business owners, you know you need it, but may not be 100% clear on what it really means and why it’s important.
