Clarity. Cohesiveness. Creativity. Customization. Consistency. Connection. Conversion.

Hi, I'm Caprina Valentine.

I offer over 20 years experience designing and developing brands and websites that are creative, custom and cohesive; communicate with clarity and consistency; and result in connection and conversion.

All of this radiates professionalism (makes your business look good) and builds awareness, recognition and loyalty — leading to a sustainable business.

I ❤ long-term relationships.

I love working with clients as part of their long-term marketing team, offering full brand deployment to maintain consistency across all print and digital communications, from signage and brochures to websites, email marketing and social media.

I have worked with most of my clients for over a decade, building strong connections. I enjoy getting to know them and their business in depth and, together, we grow and evolve their brands over time.

My Story

I began in March 1998 at age 15 teaching people how to use computers when the Internet was just blossoming into the realm of mass awareness. At the time, I wanted to become a lawyer and did my high school work experience at a law firm. When the lawyers there asked me what I currently did for work, I said, "I tutor people to use computers." And guess what they said: "Stick with computers."

So I picked up web technology and never looked back. I am completely self-taught in website design and development, before there were courses and you just had to RTFM (read documentation). At age 18, I won the 2001 Young Entrepreneur of the Year Award from the Westshore Chamber of Commerce. Around this time, I expanded my skills to also offer graphic design services, growing along with each new client. I took two years of business and psychology courses at the University of Victoria and continue to learn independently, since gaining extensive experience in marketing.

I enjoy my job. It's creative and challenging. I meet good people doing interesting things. My design style and technical abilities continue to evolve and expand with every project. I enjoy learning new ways of solving problems and am continually learning, testing and developing practical solutions for clients.

I once again live in my hometown of Sooke, BC. I believe in supporting local Vancouver Island businesses, events, and the arts scene, in which I participate with my art photography. I also enjoy gardening, cooking, outdoor adventures and our west coast lifestyle.

It is a personal goal to volunteer my skills for at least one project per year. I currently do branding and webwork for the Cycle of Life Tour, a fundraiser for Vancouver Island hospices. In the past, I have helped the Victoria Fringe Theatre Festival (2005-2014), Victoria Cancer Resource Centre, and Sooke Harbour Players.